What might be extra enjoyable than free meals with pals?
For Thrisha Senthilnathan ’25, her meals weblog, CraftedbyThrisha, is the proper mixture of each.
“It’s simply been actually enjoyable, displaying totally different individuals the various kinds of delicacies and smaller eating places that lots of people don’t learn about,” Senthilnathan stated. “It’s been a fantastic aspect hustle, and it’s actually good to hang around with pals and in addition do issues with pals that additionally they like, as a result of we additionally all love meals.”
In 2020, Senthilnathan started cooking day-after-day. Out of pandemic-induced boredom, she started posting her recipes and cooking movies on-line and the meals weblog was born. As shops began opening up once more, she transitioned to posting critiques of native eating places.
The weblog took off from there.
“Lots of people began to view my account after which loads of eating places began to ask me to come back check out their meals after which put up about them,” Senthilnathan stated. “I’ve been invited to loads of totally different meals occasions in LA and totally different product-trying occasions and model occasions and stuff like that.”
As soon as she arrived on campus, Senthilnathan invited her pals to work along with her and the CraftedbyThrisha workforce expanded to round 10 Stanford college students, all of whom collaborate with Thrisha to create content material. “My favourite half is simply seeing my pals’ real reactions to totally different meals and having them strive various things,” Senthilnathan stated. “I’m additionally watching them develop actually assured on digicam and being very keen about it as effectively.”
Senthilnathan’s pals are featured on the weblog, engaged on and off digicam. One of many fashionable segments on the weblog is “Mic Critiques,” the place her pals are wired with microphones and provides sincere critiques of the meals within the restaurant.
“It’s cool to present my very own enter on how the meals tastes and it sort of influences different individuals’s actions on what to order,” stated Matthew McClean ’25, who is usually on digicam for the weblog. “We mic up and she or he information us saying what we like concerning the meals and what we don’t like about it. We simply attempt to give our sincere opinion about how the meals tastes and our general expertise of the restaurant.”
Working with manufacturers like Chamberlain Espresso and Walmart, the weblog at the moment has over 9 thousand followers. Based on Senthilnathan, round 60% of her followers are school college students, which is why her content material is centered round eating places within the Stanford space.
“All of the meals seems to be completely scrumptious,” stated Louis Robson ’26, who adopted CraftedbyThrisha after arriving at Stanford. “I really like all of the suggestions.”
Senthilnathan has labored with over 100 eating places and companies for her weblog. Normally, Senthilnathan will get a number of invites per week from eating places or manufacturers that need her to overview their meals. “I do receives a commission from the totally different eating places and types so it’s sort of like a part-time job,” Senthilnathan stated.
“It’s a fairly rewarding course of to be like, ‘Oh my gosh! I obtained to be part of that!’” stated Regina Sevilla ’25, who works with Senthilnathan on the weblog. “Seeing her means of an thought she has after which truly letting it come into fruition and being like ‘I helped with that! There I’m on that put up!’ I actually prefer it.”
Whereas Senthilnathan has been creating content material for her weblog for over a yr, there are nonetheless challenges that come up.
“The largest problem is having the arrogance to develop a web page from zero to one thing and to maintain posting it with out the troubles of different individuals’s opinions,” Senthilnathan stated. “Additionally, similar to attempting to make a reputation as a university meals blogger — there’s not that many and loads of eating places don’t take youthful individuals critically.”
Regardless of the challenges, Senthilnathan says she plans on persevering with to weblog wherever her future plans take her, exploring the native delicacies of wherever she travels and dealing with larger manufacturers.
“I’ve obtained loads of assist from family and friends, so it’s been actually enjoyable and a extremely good journey up to now,” Senthilnathan stated. “It’s simply been somewhat journey of ranging from an everyday cooking recipe weblog to that includes totally different eating places and merchandise.”